How to take on Google
Google is colossus. Many of their services such as search and maps have a ubiquitous quality that makes it hard for entrepreneur to complete against. However it is possible for innovative companies to release products that compete directly with Google by being inventive.
Check out http://sh.edushi.com/ with their 16-bit take on maps. If this had an English version, I might switch from using Google Maps. Inspired.
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