Reducing Site Bounce Rate
Every web entrepreneur should actively think about the bounce rate on their site and how to reduce it. The bounce rate essentially represents the average percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
I heard somewhere that if a user can’t figure out what the site is in 15 seconds they will hit the back button. A lot of sites don’t make it easy for a user to answer the question “What is this site good for?”.
On my site I am hoping that front page will reduce the bounce rate by effectively telling new users what Darwiki is, in simple text and a short video.
Below is the video. Not sure if it interesting and cute or unprofessional and boring. I copied the video style for Twitter.com but theirs is definitely more polished.
Take a look and let me know what you think.
